Case Study-Wal-Mart Stores
Read Case Study Case Group D Case 18 (Wal-Mart Stores, Inc.: A New Set of Challenges). Write a 750-1000 word paper in APA format analyzing the case study and answering the following questions. In addition, it is helpful to use the Internet to search for information on Wal-Mart. Finally, using the corporate website will provide great insight into the organization, its products, and marketing strategy.
1) From the case study and the Wal-Mart corporate website, what do you believe is the strategic plan for the company?
2) What marketing research strategies do they employ?
3) Why is Wal-Mart a great example of relationship marketing?
4) In what way does Wal-Mart strengthen their relationship with consumers?
5) What type of marketing mix do they use to achieve their marketing goals?
6) What other organizational and marketing strategies does Wal-Mart use to make them successful?