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Case Study: Williams-Sonoma
First read the Internet Mini Case 6 on Williams-Sonoma. It can be found on the Pearson Higher Education web site at this address:
https://www.pearsonhighered.com/wheelen/cases.html.
Your answers should include information from your course materials and/or from outside research but should be primarily in your own words. If you paraphrase or quote words or ideas from your course textbook or other resources, you should cite your sources using APA guidelines.
Q1. If Williams-Sonoma continues with its present strategies and objectives, where will it be in 5 years?
Q2. If you were the CEO of Williams-Sonoma, what strategies would you recommend, and why?
Q3. Describe the competitive strategies used by each of Williams-Sonoma's competitors. Which of these strategies are the most effective? Support your answer.
Q4. How is Williams-Sonoma using the Internet as a distribution channel now, and how would you recommend that they use the Internet in the future?