Analyze the following case study:
Maich, S. (2004). Wal-Mart's mid-life crisis. Maclean's, 117(34), 45.
Include responses to the following questions in your analysis:
- Is it "mid-life crisis" or "mid-life laziness" that this article communicates about Wal-Mart's marketing? Did management " lose its way" and forget the concepts and tenets that made the company successful?
- How might Wal-Mart use holistic marketing to address its mid-life crisis?
- Match the facts of this case (poor growth by Wal-Mart, etc.) to the appropriate marketing management tasks. Can you see a relationship between Wal-Mart's symptoms and how well marketing management performed its tasks? Why or why not? A bar code with a slanting arrow depicting downfall.
- Write your case analysis in a 3 to 5 pages.