Case study-topekas government day campaign


Case study:

Jacob and Krystal worked in a small ad agency in Topeka, Kansas. The firm started five years ago and was making a profit, but barely. The ad agency needed some larger clients and put in a bid for a city government contract. The firm was one of two agencies up for a large government contract to do the ad work for the Topeka's government day campaign.

Jacob being preoccupied with a sick child left much of the work for Krystal to do. Having pulled the entire presentation together Krystal went over everything the day before the final client meeting with Jacob. Since Jacob had better speaking skills, they decided that Jacob would present the majority of the work and Krystal would supplement information in a few areas.

The presentation was a huge hit. The contract was awarded to the agency garnering Jacob many accolades. So grateful were the owners of the business, they approached Jacob with a bonus check in the amount of $10,000. Jacob was torn because this money would help with the medical bills for his son but at the same time knew that Krystal did all the work and deserved the bonus money.

Solution Preview :

Prepared by a verified Expert
Business Management: Case study-topekas government day campaign
Reference No:- TGS01831173

Now Priced at $90 (50% Discount)

Recommended (91%)

Rated (4.3/5)