Case Study: The Nespresso the New Challenge
Browse Nestle company websites and the related social media then select any Three products additional to Nespresso product to answer the following questions:
Q1. Describe and evaluate Nestle's (3) products, business, and corporate values.
Q2. What are the different strategies for these products? Name and evaluate two competitors for each.
Q3. Name two main competitors of Nestle's Nespresso product. What its competitive advantage? is it sustainable? How Nestle's can maintain its competitive advantage for this product?
Q4. Evaluate how and why Mr. Jean-Paul Gillard adopted and function acquisition and strategic alliances in the market.
Q5. How do you think Mr. Jean-Paul Gillard managing and operating The Nespresso product strategies and tactics? state any alternative strategies.
Q6. What general lessons can be learned from The Nespresso product strategies?
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Attachment:- Case study-The Nespresso the New Challenge.rar