Case study "Taco Bell" and "How to Build a Business Case" Build a business case template and then use it to solve the Taco Bell case study by recommending a business case to answer John Martin's question: "Where future improvements in profitability would come from and what would drive more than incremental improvements in sales after "value" was figured out and adopted by his competitors?" Explain what benefits drive a competitive advantage and what incremental improvements would be required to continue to remain profitable or continue to reap benefits, especially as Taco Bells matures. In the end the project, which springs from a successful business case, should create value. highlight key terms in your final write-up.