Case Study-Salix Pharmaceuticals:
For this assignment please Ref. the Case Study- Salix Pharmaceuticals (PDF) that I provided you and Chapter 2 of the text- Swayne, Linda; Duncan, Jack, and Ginter, Peter M (2009). Strategic Management of Health Care Organizations (6th Edition). Publisher: Wiley. Thank you!
Description: Please complete this case study review fully and completely and answer the following questions that I provided for you carefully and fully. For this assignment please Ref. the Case Study- Salix Pharmaceuticals (PDF) that I provided you and Chapter 2 of the text- Swayne, Linda; Duncan, Jack, and Ginter, Peter M (2009). Strategic Management of Health Care Organizations (6th Edition). Publisher: Wiley. Thank you!
QUESTIONS – – Present a background statement on the case study identifying the leadership and strategic management problems and secondary issues.
Discuss the differences between prescription drugs and then the ethical (also called proprietary) vs. generic prescription drugs as an additional background analysis. In your analysis, consider FDA approval process and who would be utilizing the drugs specifically discussed in this case study.
Perform a analeiS for salix.
Does it indicate for Salixas future? Has Salix identified a profitable niche? Defend your position.
Using at least two key points from the required content this week, examine at least 1 leadership trait and at least 1 strategic management principle that is being utilized and/or are absent in this case study. Add any final thoughts on the course reading and viewing as applied to this case study. Please cite your sources in APA at the end of your content.