Hospitality Sales and Marketing Fifth Edition, Abbey, James, R.
Case Study: sales Underperforms Even While Meeting Budget pg. 66-68
1. Relate to the chapter, read, research, and analyze the case and write a paper on your findings.
2. please identify clearly the case you chose and why?
3. please research additional information that supports your recommendations and conclusions and clearly cite your sources.
4.there are questions provided at the end of each case that will assist you with your analysis of the case. do not answer them in point form.
5. the newer research article, resource the more impactful.