Module Outcomes:
Question 1: Define and critically discuss the problem/issues to be addressed and evaluated in a business scenario/case study context.
Question 2: Critically identify and discuss the theory, principles, contexts, techniques and functions of case study analysis methodology and application and their contribution to the development of business success.
Question 3: Understand and critically comprehend and evaluate the relationship between case study analysis, business project development opportunities and the formulation of business proposals and related business decision making.
Question 4: Critically develop a business development proposal which is based on benchmarked case study analysis and evaluation and which is contextualised by the students career aspirations.
Assignment Description: Individual Case Study Business Report 4000 to 5000 words
Background/Introduction: Select one case study from the cases provided on your student Portal, and identify the problems, issues and challenges faced by that firm. For your chosen case study, as an individual you need to select the specific problems faced and complete an analysis structured as below.
Case Study: Qatar: Energy For Development
Structure of the Integrated Case Study report:
- Executive Summary: A short summary of the entire work, Background, brief statement of the problem, aims of the analysis, approach adopted for analysis, findings - 200 words.
- Chapter 1: Introduction to the case study - Statement of the problem, Research aims and objectives, Structure of the rest of the report - 300 words.
- Chapter 2: Case brief: Description of the situation - Is the situation described clearly. 500 words.
- Chapter 3: Problem statement, plan of analysis Statement of the problems in the case, Relevant literature review-Identify resources/ techniques helpful for analyzing the case study. (Explain and evaluate the concepts, theories, models, research relevant to the case) Proposed plan of analysis and Sources of data - 1500 words.
- Chapter 4: Analysis & Findings: An assessment of the current positions facing your chosen company. (Derived from applying the principles and practices of the concepts, theories and models referred to and discussed in chapter3) 1,500 words.
- Chapter 5: Proposed solution to problem - Integrated assessment of the analysis - generate ideas or alternative solutions to the problems and issues. Choose a "best fit" solution from the options.
- Recommendations: Decide on an action plan of Limitations of the study, scope for further research 1000 words.
References and Appendices: This part will comprise all the documentation, data, financial reports and so on, used in the case analysis.
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