1 What target market was the first MA Soul commercial attempting to reach?
a. Were their goals in alignment with the pricing and market segment?
2. What variables shifted in the second commercial? Who was the target audience?
3. What demographic, psychographic and lifestyle shifts are notable in the third commercial?
4, List 4 ways that each commercial repositioned the KIA Soul to a slightly different market.
5 How does the choice of music fit in with the change in positioning?
Answer the following questions by reviewing the files attached below.
Attachment:- K.I.A.rar