Case study of keflavik


Case Study

Answer the following questions:

1)What does this case demonstrate about the effect of poor project screening methods on a firm's ability to manage projects effectively?

2)If you think about it, all business problems are case studies. To effectively evaluate the situation, you must approach the problem in a methodological manner. A proven technique to do this is to do the following:

list the facts;

identify the issues;

based on the facts of the case and your knowledge, analyze the issues of the case;

prepare recommended solutions and their possible outcomes;

implement the optimal solution (not always the one with the best outcome, because the cost or other things could be impractical); and
monitor the implementation and outcomes.

So when you read and prepare to respond to this case, please follow the above guidelines. I don't necessarily expect you to perform Steps 4-6, but I do expect your response to be based on the facts and your knowledge. Remember-your first impressions may not be correct!

3. How would project portfolio management help to improve the situation at Keflavik?

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Marketing Management: Case study of keflavik
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