Assignment Case Analysis: Fairphone
Fairphone, the Ethical Cell Phone, Wants to Change the Future of Smartphones
You may not have heard of Fairphone, a Netherlands-based smartphone start-up, but it could be changing the dynamics of the mobile phone industry. Unlike the leading brands, Fairphone is committed to producing ethically manufactured smartphones. Fairphone promote the phone on their website with the following claim; 'The modular phone that's built to last. We've created the world's first ethical, modular smartphone. You shouldn't have to choose between a great phone and a fair supply chain'.
Assignment Task
The following questions are all based on the above Fairphone article/case. Basing your arguments on the topics that you have studied in the first five weeks of this unit, write a report addressing the following two questions:
Entrepreneurs - and by extension, the firms they run - have been identified as having certain traits and characteristics. Some of these traits are evident in the case of Fairphone, and how they 'go about' developing and implementing their business model. Discuss the extent to which Fairphone exemplifies these entrepreneurial traits and characteristics. Justify your response with reference to academic sources (e.g. academic journal articles, textbooks, etc.).
The article clearly outlines what we might consider 'social entrepreneurship', whereby an entrepreneur establishes and/or leads an organisation or initiative engaged in social change. But launching and running a social enterprise is not without its challenges. Describe at least three major boundaries or challenges involved in running a social enterprise. Again, you should be looking to use academic sources as the foundation of your review. Wikipedia or web blogs are not considered as 'sound' academic sources.
Write up your analysis. This should be in a report format. Here is a suggested structure:
- Executive Summary
- Introduction
- Analysis of Entrepreneur traits/characteristics (ie. linking them Fairphone)
- Major Boundaries or Challenges in Social Entrepreneurship
- Conclusion
- References
- Appendix (if required)
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Attachment:- Entrepreneurship.rar