Case study - microsoft the next chapter


Assignment:

PART I: CURRENT EVENT ANALYSIS

Utilize LIRN and other sources of information (articles, internet sources, etc.) to find one current event article or news story related to business ethics. Use the information provided in the article(s), additional research, and your own critical thinking skills to take the situation through each stage of the Stakeholder Management Approach. Conclude by explaining if and how the company succeeded (or failed) using this approach. Length should be a minimum of two pages, double-spaced. Provide links to the articles (or scan and upload a printed article). Be sure to cite all references. Please use proper APA citation when using any source including the textbook. Please visit the Academic Resource Center (ARC) for concise APA guidelines.

Be sure to cover each of the following aspects of the Stakeholder Management Approach in your discussion/analysis.

• identifying and prioritizing issues, threats, or opportunities
• mapping who the stakeholders are
• identifying their stakes, interests, and power sources
• showing who the members of coalitions are or may become
• showing what each stakeholder's ethics are (and should be)
• developing collaborative strategies and dialogue from a "higher ground" perspective to move plans and interactions to the desired closure for all parties

PART II: PERSONAL ANALYSIS

Provide an example of an ethical dilemma you personally experienced, witnessed, or was made aware of this week (or recently) at work, school, or other situation. Explain the situation in as much detail as possible. Take the situation through each stage of the Stakeholder Management Approach. Conclude by explaining if and how you or the person/s involved succeeded (or failed) using this approach. Write your report in APA format. Length should be a minimum of two pages, double-spaced. Please visit the Academic Resource Center (ARC) for concise APA guidelines.

Be sure to cover each of the following aspects of the Stakeholder Management Approach in your discussion/analysis.

• identifying and prioritizing issues, threats, or opportunities
• mapping who the stakeholders are
• identifying their stakes, interests, and power sources
• showing who the members of coalitions are or may become
• showing what each stakeholder's ethics are (and should be)
• developing collaborative strategies and dialogue from a "higher ground" perspective to move plans and interactions to the desired closure for all parties

PART III: CASE STUDIES

Choose one of the following cases, read the case, and then answer the corresponding questions for that particular case. Please be sure to write at least a one paragraph response for each question.

Case 1 - Enron: What Caused the Ethical Collapse?

Case 2 - Microsoft: The Next Chapter

Case 1 - Enron: What Caused the Ethical Collapse?

1. What led to the eventual collapse of Enron under Lay and Skilling?

2. How did the top leadership at Enron undermine the foundational values of the Enron Code of Ethics?

3. How did Enron's corporate culture promote unethical decisions and actions?

4. How did the investment banking community contribute to the ethical collapse of Enron?

5. Could another Enron occur now? Why or why not? Explain.

Case 2 - Microsoft: The Next Chapter

1. Why was Microsoft being pursued by the U.S. Department of Justice and then fined by the EU?

2. What ethic is Microsoft practicing in the U.S. and globally? Do you agree with this ethic? Explain.

3. Is Google getting more of a "free pass" than Microsoft in its competitive practices to dominate the search market? Explain.

4. Should Microsoft be legally and ethically constrained as it competes with very aggressive competitors globally and locally? Explain your position.

5. Is the EU really competing against the U.S. when it takes on Microsoft or is it just competing against Microsoft? Explain your position.

 

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