Question 1. Rewrite the conceptual (the no-quantitative) portion of the JP Morgan case by discussing all the Behavioral phenomena not identified in the Case study . In your rewrite, make sure to just briefly explain each phenomenon/factor first, and provide an example or explanation of your own similar to the case's "Everyday Examples of --" (those examples are highlighted in yellow in the JP Morgan case in the exhibits part toward the end of the case.) In your rewritten case you may just refer to the specific Exhibits or Figures in the main case instead of recreating those exhibits, figures, etc in your rewrite.
Question 2. Close the rewritten case by adding a conclusion at the end in which you explain how the rewritten case can help investment decision making.
"Behavioral Finance at JPMorgan" by Malcolm P. Baker, Aldo Sesia
https://hbr.org/product/behavioral-finance-at-jp-morgan/an/207084-PDF-ENG