Case study-ericsson negotiation by chinese telecommunication


I want your assistance with the following:

Review the case study of Ericsson's negotiations with the Chinese telecommunications organisations. Drawing on the topics and theories that you have studied in this course, write a Discussion posting that describes what Ericsson did that was effective and what it did that was ineffective in its approach to cross-cultural management. In explaining your answer, make specific reference to at least two of the following cultural dimensions: communication, ethics, relationships, marketing, human resource management, and cultural characteristics (using any of the models - hofstede's, Hall, etc.) specific to the Swedish or Chinese culture.

Please use the attached article for referencing.


The Chinese business negotiation process: A socio-cultural analysis

Pervez N. Ghauri

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