Discussion Question
Your company produces "Big Duster" tires. Your most popular styles are the ones with the raised white lettering on the outside of the tire. You would like to export tires to Mexico but cannot pass the Mexican labeling and marking requirements. Among the many other requirements, a required remolding of the tires in Spanish would be costly. You do not think the regulations are fair. Do the requirements violate NAFTA? What course of action should you take?