Case study: Bavarian Motor Works (BMW)
1. How do you figure out if he/she is a potential buyer?
2. What techniques you use to convince your potential buyer to buy the car?
3. What car features would you introduce to your customer?
4. How many cars can you sell typically per month?
5. How would you keep your customer come back and buy a second one in the future?
6. Can I have a test drive?
7. Does the satisfaction survey matter to you? To what degree?
8. If I refer my friends to you, Can I get some more discount?
9. I bought the same brand car several years ago, but it had a lot of problem, can you give me some reasons that I should still buy the brand?
10. What kind of car do you dive yourself?