Case study - advertising


Case Study:

Advertising

McDonald's has been widely criticized for its advertising practices, which have heavily influenced children. It has also been accused of contributing to childhood obesity.

Read the following case study: McDonald's and Obesity.

  • Discuss the role of McDonald's (and other fast food restaurant chains), parents, and the government in trying to prevent childhood obesity. Specifically, address the following in your initial post:
  • Does McDonald's have a right to advertise as much as it wants?
  • What role do parents play? What role should government play?
  • Do you think the government should ban advertisements directed toward children? Why or why not?

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Business Management: Case study - advertising
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