Problem:
I have to write a paper on a case study about the Subway sandwich shop. Trouble getting the introduction started because I don't understand what the "statement of the strategic marketing issues being addressed in the case" is.
In the introduction, I must a statement of the strategic marketing issue being addressed in the case, my answer or response to the issue and a brief explanation of how I will provide proof to substantiate your answer or response.
Any help on how I shoud get started?