Case Scenario:
Review Cooper and Schindler's 2008 article, "Starbucks, Bank One, and Visa Launch Starbucks Card Duetto Visa," located in Resources, and address the following components in your assignment:
Answer questions :
- Describe any ethical issues that should concern Starbucks about this initiative.
- Summarize the use of qualitative data to support business decision making. Consider different types of qualitative data collection and analysis methods and the ways in which they can support business decision making and strategies.
Please review the document enclosed here:
Attachment:- Launch Starbucks Duetto Visa.rar