Case Scenario: Ford Motor Company
The first step is the construction of a consolidated table summarizing all your objectives, measures, targets, and action initiatives for each of the four perspectives of the balanced scorecard (financial, customer, internal business process, learning and growth).
Draw the arrows that make up the causal chains implicit in your objectives. You can find a dandy example to follow here:
BSI (2007) Balance Scorecard Example for the Regional Airline. Balanced Scorecard Institute. Retrieved May 17, 2010, from
https://www.balancedscorecard.org/Portals/0/PDF/Regional_Airline.pdf
Here's a form to use:
Objective Measure Target Action
Financial
Customer
Internal
Learning
Now you need to examine your causal chain(s) and consider them as statement(s) of organizational goals and the strategy necessary to reach those goals.
Identify any gaps in the causal chains and suggest ways that they might be filled by creating new objectives. Specify what those objectives should be.
Identify any objectives which do not serve to support the strategic goals and recommend either that they be eliminated or that an additional strategic goal be added. Support your recommendation.
Finally, offer a concise summary of your overall experience trying to apply the balanced scorecard approach to your organization.