Scenario: Company Produce is Mexican Sauce
Mr. Romero, Annette, and you are meeting at the company's conference room to discuss the first stage of your research.
It is increasingly clear to all of you that there is a need to review, discuss, and agree on the factors that have successfully driven the demand for the snack products in the domestic (U.S.) market.
The agreed-upon demand drivers will be your initial reference point to project your ideas into the new market.
You have also expressed misgivings about the suitability of the mission statement in light of the new direction the company is taking.
During your job interview, Mr. Romero had quoted verbatim the company's mission statement to you as follows:
"The mission of Great Foods! Inc. is to provide Americans with the best quality Mexican sauce in the industry produced with the finest U.S. made ingredients."
PLEASE ANSWER ALL QUESTIONS AND DISCUSS THE FOLLOWING:
1. Describe the consumer factors that drive the domestic demand for your Mexican sauce (Include factors that may have a demographic, social, cultural, technological, economic, or legal backdrop).
2. Define your domestic target market in a statement.
3. Redefine your Great Food! Inc. mission statement.
4. Please cite all references used.