Case: MARKETING TO THE BABY BOOM GENERATION
Case Questions:
1. Based on this upcoming, large spending group, what other types of products/services might be popular and attention getting to this market? Why would these products/services be a good fit to this group?
2. Is there a segment of the baby boomers who are more conservative and not interested in buying products that speak to a younger living lifestyle as portrayed in this case study? If so, how would you define this segment and what potential would there be to sell products and services to them?
3. For those baby boomers who would like to become entrepreneurs, what might be types of businesses that they would be good fits to operate? What would be their motivation to own and operate their own business?