Case-fords global platform strategy


Assignment:

Review the case: Fords Global Platform Strategy

Answer the following questions:

1. What strategy was Ford pursuing for competing internationally, (prior to Alan Mulally's arrival).

2. What changed at Ford after Alan Mulally?

3. Should Ford continue with the global platform strategy or make some changes?

Total page length is 2 pages, double spaced. Times New Roman 12 font, 1 in margins.

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