Discussion:
Case: CDK Digital MArketing:Addressing Channel Conflict with Data AnAlysis by Florian Zettelmeyer
We're looking at practical applications of data analytics and digital marketing. Since this is a direction most marketers are going towards, it makes sense to have a case that focuses specifically on this.
Q: What error(s) caused channel conflict between manufacturers and dealers in the auto industry? How was this reflected in the attitudes of GM and its dealers towards the digital program?