Case analysis outback steakhouse-going international


Case Analysis: Outback Steakhouse: Going International

1. Does Outback Steakhouse have any substantial impacts for their growth expansion plans?

2. Identify Outback Steakhouse performance surrounding these key issues:

oRestaurant expansion

oOperating efficiency

oGrowth strategy

oCustomer retention

oCultural Considerations

oRestaurant sales

oCom petition

3. Conduct additional research as necessary to provide the most up to date perspective on this case. Search for the following information:

oAnnual Report

oSEC Form 10-K

oAnnual Shareholders Proxy Statement

oCompetitive/Industry Information

4. Use the written case analysis format to present findings from the case analysis. The case analysis should :

oInclude the following 5 sections:

1. Executive Summary

2. Statement of the Problem

3. Causes of the Problem

4. Decision Criteria and Alternative Solutions, Recommended Solution, Implementation and Justification

? Be double spaced and the pages should be numbered

? Have 1 inch margins - top bottom left and right

? Use 12 point font size

? Be free of spelling errors

? Use an established referencing system - Including 3 to 5 external sources (in addition to your textbook) should be referenced to support the recommendations or to identify issues. This information would be ideally sourced in current journals, magazines and newspapers and should reflect current management thought or practice with respect to the issues identified.

? Present the executive summary on the first page of the assignment along with your name (s), student number(s), course section and due date

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Marketing Management: Case analysis outback steakhouse-going international
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