Case analysis of toyota and bp


Discussion: Corporate Social Responsibility

The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet.

To do so, individuals at many levels played a part.

If you worked in the marketing department of BP or Toyota, explain your department's responsibility related to these issues.

You must use the text and at least one additional scholarly source.

Please do not quote/ rephrase a lot from your text book, or other resources. You are always welcome to support your ideas with outside resources, but the main goal of discussions is to share your critical thinking and analysis skills. Please use your own voice for the major part.

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Marketing Management: Case analysis of toyota and bp
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