A New Product Development
Attribute Analysis
-Identify Attributes
As a taxi app we have many functions to make our customer's life more easiler:
• Usability : with the GPS system today, customer can easily show their location on the map which lets drivers more easy to find them. Through a Taxi app meet most customers' usability expectations, hence, this is can help our app to grow faster.
• Availability: a Taxi app is a free version, and everyone can get it. Also, it is available in both in App Store and Android is better, focusing on mobile phone will make it more convenient. Moreover, people can use it whenever they want even at midnight, there will be taxi services available.
• Scalability (maintainability): there is going to be always update to the Taxi app. So, after we read the comments and the review rating, the development team will work to fix faults and release upgraded version.
• Reliability: in order to not losing customers and our app losing money, we have to make our app reliability - safety to the customers. This is happened when we have to keep our customers' information safe, and do not show it to the public.
• Security: it is very important to show security in the Taxi to our customers in order to keep customer loyalty to our app. Particularly, in customers' credit card information must be secure, for this reason we are dealing with PayPal , an online payments system, to our customers do not to have to worried about their credit card information, and make more easy for them to pay.
-Test and Select Appropriate Attributes
we can measure the customers' satisfaction by testing the application's attributes getting feedback from them in order to determine the reaction of probable customers. We might plan to limited introduction of the Taxi application in small geographical areas to represent intended market. After launching the free Taxi app, we can know customer's' perspective about this app, and then determine to go ahead, modify the application, modify marketing plan or some attributes. The testing process has to be happened constantly, and all processes including test attributes should be documented.
- Perceptual Maps
Through perceptual map we can assessment our application, it is based on the buyer's perception. In the perceptual map we can view the application through evaluation in terms of two attributes: price and security(distance). Consequently, we will be able to understand how customers view our Taxi application, and this will contribute to succeed in our application.
- Dimensional Attributes