NAME OF COMPANY WE CHOSE IS "PROTON BEAM RADIATION THERAPY" and group name is called "DREAM CREATORS"
Strategic Initiatives (Goals)
Once a product/service has been identified, goals need to be established that an individual or an organization would like to achieve. It is in this section a minimum of three (3) goals need to be identified for your product/service. The remainder of the marketing plan is the supportive document to help achieve these goals. Both financial and non-financial, long term and short term, goals can be set. It is important to be as specific as possible. For example:
No: To increase sales this next year.
Yes: To increase ABC gym shoe sales by 5% during 200X.
Refer to the Corporate Planning Document found in the Course Materials folder to help you form SMART goals.
Corporate Planning Document
Goals
Goals are specific, measurable performance targets and deadlines that help provide overall direction for an organization. An organization can state, as many goals that they feel would be reasonable to obtain within a certain period of time. When developing goals remember:
the SMART Formula
sensible, measurable, achievable, realistic, time specific
Goals answer the question: Where does the organization want to go?
Service Example: To increase the pediatric market share in DuPage County by 5% by June 200X.
Product Example: To increase Chicagoland market share on Fulmer Fudge by 15% by December 200X.
Strategies
Means by which a goal is to be achieved.
Strategies answer the question: What activities need to be employed to achieve our goal?
Service Example: To increase the number of sales calls in DuPage County made each month from 20 to 30 calls.
Product Example: Make fudge attractive to retailers to stock and sell
Tactics
The detailed day-to-day actions that must be taken right away to execute strategies.
Tactics answer the question: What specific, immediate actions are required to implement the identified strategies?
Service Example: • Obtain a list of pediatric physicians from hospitals, clinics, telephone books, mail houses for the DuPage County area
• Obtain internal pediatric physician referral list for comparison
Product Example: • Offer incentives to stock the product
• Participate in cooperative advertising
• Set-up sample booths inside retail stores
Attachment:- Marketing Plan.rar