The Strategic Case is an analysis of the company KRISPY KREME DONUTS:
Problem 1. Create a Product Positioning Map -for the positioning map Krispy Kreme's main competitors are Dunkin Donuts and Starbucks
Problem 2. Evaluation of strategies and objectives to achieve most favorable market position (2 paragraphs or more)
Problem 3. Description of how you would implement your strategies (2 paragraphs or more)
Problem 4 Specific results you want to achieve including market, financial, and product or service goals (2 paragraphs or more)
Problem 5. Financial projection (minimum three years) from current year
Problem 6. Executive summary of KRISPY KREME at least 1 page in length