Assignment Instructions
Read Case Nine: Keystone Light/MillerCoors
Instructions: Read the case and provide answers to the questions at the end of the case. Your answers to the questions should be 500-700 words (total not each), be in APA format, use outside research and represent overall college level work. Please use the APUS library in addition to just the book to find references to back up your answers to these questions
Book Title: Consumer Behavior (11th edition)
Author(s): Leon G. Schiffman; Joseph Wisenblit
Publisher: Pearson