Case about the synergy between the analog and the digital, Other Management

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Case about the synergy between the analog and the digital

Question 1: What one of the factors that Jim discussed do you think is the most important reason why the Illini Union Bookstore decided to allow Amazon to establish an output inside its store?

Question 2: How will the presence of Amazon affect the Illini Union Bookstore (both positively and negatively) in the future?

Question 3: What did you learn from this case about the synergy between the Analog and the Digital?

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Other Management: Case about the synergy between the analog and the digital

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Other Management: Case about the synergy between the analog and the digital

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