Case- managing individual behavior is this a model every


Case- Managing Individual Behavior

Background

Clear organizational goals can drive employee efforts throughout the organization. So can the organization's values. SAS was named number 2 in Fortune Magazine's 2014 rankings for 100 Best Companies to Work For in America. Why? In part because it is a values-driven firm with strong corporate goals that translate into how work gets done on a daily basis.

Required Reading

Read about SAS in the article found on the following Web page: 100 Best Companies to Work For.

Assignment

In a 4- to 5-page essay, answer the following questions:

How do SAS's corporate values and goals concerning employees, customers, and the business combine to create job satisfaction and motivate the people who work there?

Is this a model every business should adopt?

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Marketing Management: Case- managing individual behavior is this a model every
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