Case- enterprise rent-a-car selling the dream who are, Marketing Management

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Case- enterprise rent-a-car selling the dream who are

Case- Enterprise Rent-A-Car: Selling the Dream

1. Who are Enterprise's competitors, and what is the nature of competition in its markets?

2. What marketing recommendations would you make to Enterprise to help it improve its recruiting?

3. What marketing recommendations would you make to Enterprise to improve its marketing strategy?

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Marketing Management: Case- enterprise rent-a-car selling the dream who are

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Marketing Management: Case- enterprise rent-a-car selling the dream who are

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