Case - ADIDAS
QUESTIONS
1. Analyse the importance of using both above-the-line and below-the-line communication for Adidas.
2. Justify how effective you feel the high cost use of sponsorship has been to Adidas?
3. Evaluate the effectiveness of Adidas' use of social media in its ‘Take the Stage' campaign.
4. Young people are a central market segment of Adidas' target market. Do you feel that this restricts the market for their products or do you feel that they are doing the correct thing?
Attachment:- Case.rar