You are required to WRITE A MARKETING PLAN for your chosen HEALTHCARE organization/product/service.
Your marketing plan does not have to be deployed, but it should be creative, yet practical and realistic in today's market.
Carefully use different ressources on the explanation of the purpose of a marketing plan and an overview of each of the marketing plan elements
You can use marketing plan outline and suggestions on (1) how to organize your marketing plan, (2) the type of information you should include in your plan, and (3) an example of an actual marketing plan.
Use your judgment to determine those points that are particularly salient/important for your chosen organization.