Career Marketing and Communications Plan Assignment
Introduction
The assignment need you to write a comprehensive job search strategy by planning all of the marketing and communications activities that you will implement in order to get hired in a job of choice after graduating. By completing this exercise, you are charting a long-term step-by-step road map which leads to employment in a position of choice after graduation. Your goal in writing this strategic plan is to market yourself in such a manner that prospective employers recognize you as an ideal match for the occupation you choose to pursue.
You are expected to gather, synthesize, and incorporate guidelines and ideas derived from multiple sources and exercises from both LER career development seminars to create a comprehensive and realistic career marketing and communications plan that will work for you. Relevant sources that describe guidelines for different elements in this plan include [but are not limited to]:
• Material covered in class
• Required readings for this assignment
• Team presentations on relevant technology tools
• Guest speakers
• Independent research
• Other sources
Recommended Strategy: Complete this Plan over Several Weeks
To create an effective plan, complete one or two sections of this assignment each week for the next several weeks. For example, you are encouraged to complete the readings and record the takeaways for this assignment during the next two weeks. Completing the plan over several weeks will lead to a higher-quality plan than if you try to complete it all at once, and a higher-quality plan is more likely to help you land a job of choice!
You are encouraged to use your marketing and communications plan as a comprehensive, one-stop to-do list that outlines for the communications component of a thorough job search. Some of the entries required by this plan are related to other activities for this course. For example, you will find it useful to complete the section of the plan titled "enhancing your professional presence via social media" after completing the Social Media Assignment. In addition, as ideas for promoting yourself for full-time employment occur to you either during or after the semester, record those ideas in this plan so that you don't lose sight of them.
Your plan should cover the period of time from the present until you secure your first professional position after graduation. Include all two-way communication activities in your plan; these activities include:
• Gaining greater insight into the world of work by gatheringinformation about your preferred career track, industries, prospective employers, occupations, positions, job opportunities, and other data that will help you to make informed career decisions
• Marketing yourself by communicatinginformation to your network and prospective employers about who you are, your professional assets, what you want to accomplish, and how you can add value as a professional
• Applying for specific positions
Write a realistic plan that works for you!
Takeaways from the Readings for this Assignment
After reading the readings for this assignment, record a total of at least fifteentakeaways from thereadings that you will adopt or adapt in order to market yourself in the world of work. Takeaways may include key points, guidelines, examples, and/or insights that you would like to remember and apply. You are encouraged to list more than the minimum number of required takeaways.
Consider the guidelines related to marketing yourself in the world of work from the following sources:
The sections of the course textbook listed above
Article: Savvier Job-seekers are Now Reverse Engineering Savvy Recruiters
List at least three takeaways from these two sources that are related to marketing yourself in the world of work.
• Having a list of keywords at the bottom of your resume and repeated multiple times for each job will have more value than if you're any good at the skills listed.
• Although responding to a job posting is a low probability effort, having your resume in multiple databases like CareerBuilder, Indeed, Dice and LinkedIn, is important, since recruiters are constantly looking for candidates this way.
• Make your job titles short and descriptive with promotions, awards, and any recognition received, easy to spot.
• For internal connections, think beyond the function. For example, marketing people work with engineers, sales works with finance, quality works with operations, and IT works with everyone.
List at least threetakeaways related to marketing yourself in the world of work that you want to remember from the Online Guide titled-Brand Thyself.
• A well-defined set of criteria for identifying the clients who want you for what you do best.
• A stronger win ratio when soliciting new business, because you are playing to your strengths.
• Clearer direction for how your firm should spend its limited time, money and resources.
•List at least threetakeaways related to marketing yourself in the world of work that you want to remember from the Online Guide titled Ace Your Interview.
• The reason they need to meet with you in person is to gauge your personal qualities, to see if you'll be an asset to the workplace. Intangible attributes-resourcefulness, initiative, creativity, adaptability, drive, and integrity-will set you apart from other qualified candidates.
• When looking at a job posting, it's natural to pay more attention to the qualifications sought than the responsibilities involved in the job itself.
• You have to demonstrate confidence in yourself to inspire an employer's confidence in you.
• You're bound to want to know aspects of the job your research hasn't revealed. Furthermore, you should be paying close attention to clues the interviewer offers and following up with questions when appropriate.
• Researching the organization will help you determine whether this is the right work environment for you, which of your skills and strengths might especially benefit the organization, and what specific organiza- tional challenges you might be able to help solve.
List at least threetakeaways related to marketing yourself in the world of work that you want to remember from the Online Guide titledJob Hunting A to Z--Landing the Job You Want.
• From an organization's point of view, it's easy enough to judge from your resume whether you have the requisite education and experience under your belt.
• How the company values the work to be done. This is your opportunity to put the work in a broader context than the company may have.
• Networking may be the only way to locate good opportunities for job seekers whose skills are not in high demand. Even those whose skills are in high demand can benefit from networking, as multiple opportunities and personal referrals will enhance your bargaining position.
• One reason we recommend starting with senior managers and functional heads before writing to human resources is that the hiring managers will know of situations, needs, and future intentions that have not crystallized enough to take the form of a job requisition that human resources would know about.
List at least three takeaways related to job searchthat you want to remember from the readings listed above [and highlighted in yellow].
• The "hidden market" jobs are filled through internal company promotions and referrals from current employees.
• The non-public, hidden and more effective market is on the left consisting primarily of internal moves and networking. In this market candidates are evaluated primarily on their past performance and future potential.
• If suitable candidates aren't found in these first two steps, managers will reluctantly prepare the official job description and make the opening public.
• The one that works is based on finding people who are known and judged on their performance and potential. Not only is this approach more predictable from an assessment standpoint, it also produces the best talent.
Target Position after Graduation
Your career marketing and communications plan should be tailored to a position of choice. Use the space below to record information about a position of choice for this exercise. Please complete all requested information to the best of your ability; it's expected that your preferences may change before you graduate.
Title of your top preference for a position-Human resources entry level position
One or more preferred geographic locations-Miami, Beijing
One or more preferred industries-consulting
One or more preferred employers-
Career Marketing and Communications Plan
Complete the table below to draft a comprehensive and realistic career marketing and communications plan that will work for you. Your plan should cover the period of time from the present until you secure your first professional position after graduation. To ensure your plan is comprehensive, think through the details and strive to plan specific activities for all of the following sections of this template:
Part 1--Gathering Additional Information about Options in the World of Work
Part 2-Managing Your Resume and Other Marketing Tools
Part 3-Engaging Your Network
Part 4-Conducting a Job Search
Review the attachment:
Attachment:- Career Development Seminar.docx