Question: Capitalizing versus Expensing Intangible Asset Costs Most highly visible companies spend significant amounts of money to protect their intellectual property, ensuring that no one uses this property without direct permission. For example, to include logos throughout this book, we had to obtain written permission from each company-a process that stretched over nearly a year and often resulted in requests being denied. Discuss whether companies should capitalize or expense the money paid to employees who evaluate requests for use of their logos and who search for instances where the companies' intellectual property has been used without permission. Draw an analogy to similar costs incurred for employees responsible for the use and upkeep of tangible assets.