Capacity of target market to utilize company products


Problem:

You need to select one of the proposed target countries for your company's expansion: Japan, South Africa, and the U.K. The presentation includes a minimum of 8 content slides with 100-250 word notes per slide. Also, include your references on a final slide, using APA style. Your total presentation should include 10-12 slides.

Your 8 content slides will cover the following information to justify your selection and references.

1. Evaluate the infrastructure of the target countries, and explain the ability of the country you have selected to distribute, promote, and properly price the company's products.

2. Identify the capacity of the target market to utilize your company's products.

3. Identify and address any special considerations or impact of cultural, religious, or political situations.

4. Evaluate the demographics, cultural, religious, and political environments in the two potential expansion markets.

5. Determine the potential demand for your company's products in the selected expansion market.

6. Discuss cultural issues regarding computer practices of which your company's marketing and technical teams need to be aware if they will be doing business in the selected country.

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Marketing Management: Capacity of target market to utilize company products
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