Discussion:Capacity implications of the Marketing campaign
1. Suppose that AlwaysRain Irrigation's marketing department will undertake an intense ad campaign for the bronze sprinklers, which are more expensive but also more durable than the plastic ones. Forecast demand for the next four years is
Yearly Demand (in 000s)
2011 2012 2013 2014
Plastic 90 32 44 55 56
Plastic 180 15 16 17 18
Plastic 360 50 55 64 67
Bronze 90 7 15 18 23
Bronze 180 3 5 6 9
Bronze 360 11 16 17 20
What are the capacity implications of the marketing campaign (assume no learning)?