Can compensation really be a source of competitive advantage


COMPETITIVE ADVANTAGE

Three tests for any source of competitive advantage are align, differentiate, and add value. Discuss whether these tests are difficult to pass. Can compensation really be a source of competitive advantage?

Textbook: Milkovich, G. T., Newman, J. M., & Gerhart, B. (2014). Compensation (11th ed.). New York, NY: McGraw-Hill/Irwin.

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Marketing Management: Can compensation really be a source of competitive advantage
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