Case - Microsoft's Partnership With UNHCR - Pro Bono Publico?
Case Questions:
1. Is "partnership" the answer and can the company leverage all its assets to contribute pro bono publico?
2. Is Microsoft creating the right partnerships to complement its market opening and opportunity raising?
3. Was that lunchtime initiative, in 1999 during the Kosovo crisis, a sign for this vast multinational to serve the challenges of diversity internally and externally?
4. Was it an accident that Microsoft's corporate citizenship initiatives were formed at the very same time as the company's share value fell and anti-trust cases multiplied? Can a company explain its corporate citizenship activities as investments in the future?
Attachment:- Case.rar