Campaign to encourage people to increase car pooling


Subject: sample sizing

Details: a local bus company recently started a campaign to encourage people to increase car pooling or use of public transportation. To assess the effectiveness of a campaign, management wanted to do a survey to determine the proportion of people who had adopted the reccommended energy-saving measures.

a) What sample size would you reccommend if the error is not to exceed plus or minus 5 percentage points and the confidence level is to be 90 percent? Show your calculations.

b) The survey indicated that the proportion adopting the measures was 20%. Estimate the 90% confidence interval. Show your calculations.

c) Explain the results in parts A and B.

Solution Preview :

Prepared by a verified Expert
Marketing Management: Campaign to encourage people to increase car pooling
Reference No:- TGS02033932

Now Priced at $25 (50% Discount)

Recommended (90%)

Rated (4.3/5)