Question 1: You have been asked to describe the phases of the adoption process to a group of marketing students. What information would you comprise in your descriptions?
Question 2: Describe what you understand by the given topics:
a) Membership groups
b) Reference groups
c) Frustration
Question 3: Describe how models of consumer behavior can contribute to the development of marketing campaigns.
Question 4: Describe the significance of learning theories to marketing management and describe two learning theories of your choice.
Question 5: Describe what you understand by the term perception and describe the factors that can affect the way consumers perceive products and services.
Question 6: Describe the main benefits and drawbacks of two attitude measurement methods broadly used by marketing management.
Question 7: Write notes on three of the given:
a) Positive reinforcement
b) Psychographic segmentation
c) Self-actualization needs
d) Esteem needs
Question 8: Summarize the significance of understanding people’s personalities and describe two personality theories.