A. Describe the target market(s) in which the product is to be sold (25-40, use examples from library day)
1. Size and characteristics of target market
a) Calculation of Target market (How many people in the target market? Use at least 3 segmentation variables. How was it calculated?) 15-65 for age is too broad.
b) Rationale for target market choices (priceing, so they had to hav some fom of income, age-based on physical activity)
B. Competition (Competition setion of edited 2nd report.)
Direct and indirect
C. Summary
Based on your analysis of the market, briefly summarize the major problems and opportunities requiring attention in your marketing mix. (May use SWOT) Strengths: unique, eco friendly Weakness: price Opportunities: market growth, Threats: other bike frames/materials