Question:
Abby Lockheart, a quality control supervisor for Intensive care, Inc., is concerned about an increase in distribution costs per unit from $3 to $3.27 over the last three years. Lockheart feels that setting up a new direct-sales distribution network at a cost of $3.56 per unit may soon be desirable.
Q1. Calculate the unit cost growth rate using the constant rate of change model with continuous compounding.
Q2. Forecast when unit distribution costs will exceed the current cost of direct-sales distribution.