Assignment
You are a consultant for the Diligent Consulting Group (DCG). You have completed the first assignment, developing and testing a forecasting method that uses Linear Regression (LR) techniques (Module 2 Case). However, the consulting manager at DCG wants to try a different forecasting method as well.
Now you decide to try Single Exponential Smoothing (SES) to forecast sales.
Using this Excel template below. then do the following:
Calculate the MAPE for Year 2 Linear Regression forecast (use the first spreadsheet tab labeled "Year 2 Forecast - MAPE").
Calculate forecasted sales for Year 2 using SES (use the second spreadsheet tab labeled "SES - MAPE"). Use 0.15 and 0.90 alphas.
Compare the MAPE calculated for the LR forecast (#1 above) with the MAPEs calculated using SES.
(2 pages)
Write a report to your boss in which you discuss the results obtained above. Using calculated MAPE values,make a recommendation concerning which method appears to be more accurate for the Year 2 data: SES or Linear Regression.
• Provide a brief introduction to/background of the problem.
• Complete a written analysis that supports your Excel analysis, discussing the assumptions, rationale, and logic used to complete your SES forecast.
• Give complete, meaningful, and accurate recommendation(s) relating to whether LR or SES is more accurate in predicting sales.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.