Discussion Question:
Choose a specific company context (your class project company, the company you work for, or a company in an industry you are familiar with). Calculate the lifetime value of a customer for this company. You will need to make assumptions to do these calculations, so make your assumptions clear. Using ideas and concepts from the class, describe a relationship marketing strategy to increase the number of lifetime customers for this firm.
Note: The posts and replies need to demonstrate the marketing strategy. This means your post needs to state what the company should do, why they should do it, and how. It is not enough to simply state what a company is doing. Remember, employees can see what's wrong, but administrators and managers not only see problems but find and implement strategies to fix them.