Industry estimates that there are 100 million potential buyers for glazed broccoli nationwide. In the last year, 32 million of these bought glazed broccoli at least once, including the 8 million who bought at least once from leading brand Glazed Giant. Calculate market penetration for glazed broccoli. Report your answer as a percent. Round to the nearest tenth of a percent. Report 25.5%, for example, as "25.5".
MARKETING METRICS IS THE SUBJECT OF THE QUESTION.