Question:
Wal mart and other movie DVD retailers including online vendors like amazon.com employ a two steps pricing policy. During the first 6 months following a theatrical release movie DVD buyers are willing to pay a premium for new releases. Total and marginal revenue relations for a typical newly released movie DVD are given by the following relations. TR=$28Q - $0.000045Q^2 MR=change in TC/ change in Q $28-$0.009Q
Total cost and marginal cost for production and distributions are TC=$4,500 +$3Q+$0.0005Q^2 MC=change in TC/change in Q=$3+$0.001Q
Where Q is in thousands of units DVDS, Because units are in thousands, both total revenues and total costs are in thousand of dollars. Total costs include a normal profit.
A. Use the marginal revenue and marginal cost relations given above to calculate DVD out put price, economic profits at the profits-maximizing activity level for new releases.
B. After six months, price sensitivity DVD buyers appear willing to pay no ore than $6.00 per DVD. Calculate the equilibrium price-output activity level in this situation Is this a stable equilibrium